I'm sure everyone gets occasional recruiting emails or letters asking to go in for your confidential interview. I recently received one myself and was interested in what people thought of the company name. So not to offend anyone who might work for this company, I'll change it slightly but you'll get my point.
The company name was based around a race/culture with Realty at the end. So for example, I am of latin descent (and think this is why I was being recruited) and this company uses a name including the word LATINO REALTY. I thought that was kind of edgy being that if LATINO was switched with WHITE, it would be shot down in a second. Likewise you switch LATINO with and race or culture and it can be near offensive to some people. Furthermore, the recruiting material was geared towards advertising primarily towards Latino's.
Maybe I'm not looking at this from the right point of view but I feel it would be discouraging as a client to us a company using a specific race/culture in it's name and advertising if I was not part of that same group.
What does everyone think and any other examples?
